client: soxy (concept)
services: packaging, branding, art direction
Packaging • Art Direction
The concept/packaging structure of this project is for sale. Contact me for more information. Soxy’s logo can be seen as either a pair of socks or a heart depending on the angle it is seen. The packaging is unique for its shape of the box which can be displayed in multiple ways. The box can be placed on the edge, revealing the playful aspect of the brand’s logo.